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Bottlenecks

Aligning UX Design with User Psychology

  • David C. Evans

Table of contents

  1. Front Matter
    Pages i-xxi
  2. The Bottlenecks of Attention

    1. Front Matter
      Pages 1-1
    2. David C. Evans
      Pages 3-12
    3. David C. Evans
      Pages 13-20
    4. David C. Evans
      Pages 21-33
  3. The Bottlenecks of Perception

    1. Front Matter
      Pages 35-35
    2. David C. Evans
      Pages 37-50
    3. David C. Evans
      Pages 51-62
    4. David C. Evans
      Pages 63-70
  4. The Bottlenecks of Memory

    1. Front Matter
      Pages 71-71
    2. David C. Evans
      Pages 73-84
    3. David C. Evans
      Pages 85-94
    4. David C. Evans
      Pages 95-102
    5. David C. Evans
      Pages 103-114
  5. The Bottlenecks of Disposition

    1. Front Matter
      Pages 115-115
    2. David C. Evans
      Pages 117-128
    3. David C. Evans
      Pages 129-136
    4. David C. Evans
      Pages 137-144
    5. Fun
      David C. Evans
      Pages 145-154
  6. The Bottlenecks of Motivation

    1. Front Matter
      Pages 155-155
    2. David C. Evans
      Pages 157-168
    3. David C. Evans
      Pages 169-176
    4. David C. Evans
      Pages 177-184
    5. David C. Evans
      Pages 185-190
  7. The Bottlenecks of Social Influence

    1. Front Matter
      Pages 191-191
    2. David C. Evans
      Pages 193-198
    3. David C. Evans
      Pages 199-212
    4. David C. Evans
      Pages 213-224
  8. Receptivity

    1. Front Matter
      Pages 225-225
    2. David C. Evans
      Pages 227-234
    3. David C. Evans
      Pages 235-248
  9. Back Matter
    Pages 249-260

About this book

Introduction

Learn the psychological constrictions of attention, perception, memory, disposition, motivation, and social influence that will determine whether customers will be receptive to your digital innovations.

Bottlenecks: Aligning UX Design with User Psychology fills a need for entrepreneurs, designers, and marketing professionals in the application of foundational psychology to user-experience design. The first generation of books on the topic focused on web pages and cognitive psychology. This book covers apps, social media, in-car infotainment, and multiplayer video games, and it explores the crucial roles played by behaviorism, development, personality, and social psychology. Author David Evans is an experimental psychology Ph.D. and senior manager of consumer research at Microsoft who recounts high-stakes case studies in which behavioral theory aligned digital designs with the bottlenecks in human nature to the benefit of users and businesses alike.

I

nnovators in design and students of psychology will learn:

  • The psychological processes determining users’ perception of, engagement with, and recommendation of digital innovations
  • Examples of interfaces before and after simple psychological alignments that vastly enhanced their effectiveness
  • Strategies for marketing and product development in an age of social media and behavioral targeting
  • Hypotheses for research that both academics and enterprises can perform to better meet users’ needs

 

Keywords

interaction design psychology of digital design user experience usability technology adoption behavioral design psychology of digital media game design memes viral marketing app and bot design social media marketing foveal acuity perception multitasking cognitive psychology schedules of reinforcement social influence connected cars

Authors and affiliations

  • David C. Evans
    • 1
  1. 1.KenmoreUSA

Bibliographic information