Databases for Small Business

Essentials of Database Management, Data Analysis, and Staff Training for Entrepreneurs and Professionals

  • Authors
  • Anna Manning

Table of contents

  1. Front Matter
    Pages i-xvi
  2. Anna Manning
    Pages 17-26
  3. Anna Manning
    Pages 27-37
  4. Anna Manning
    Pages 39-50
  5. Anna Manning
    Pages 79-121
  6. Anna Manning
    Pages 131-144
  7. Anna Manning
    Pages 145-165
  8. Anna Manning
    Pages 167-172
  9. Anna Manning
    Pages 173-195
  10. Anna Manning
    Pages 197-216
  11. Anna Manning
    Pages 217-227
  12. Anna Manning
    Pages 229-240
  13. Anna Manning
    Pages 241-251
  14. Anna Manning
    Pages 253-264
  15. Anna Manning
    Pages 265-270
  16. Anna Manning
    Pages 271-280
  17. Anna Manning
    Pages 281-289
  18. Anna Manning
    Pages 291-311
  19. Back Matter
    Pages 313-318

About this book


This book covers the practical aspects of database design, data cleansing, data analysis, and data protection, among others. The focus is on what you really need to know to create the right database for your small business and to leverage it most effectively to spur growth and revenue.

Databases for Small Business is a practical handbook for entrepreneurs, managers, staff, and professionals in small organizations who are not IT specialists but who recognize the need to ramp up their small organizations’ use of data and to round out their own business expertise and office skills with basic database proficiency.

Anna Manning—a data scientist who has worked on database design and data analysis in a computer science university research lab, her own small business, and a nonprofit—walks you through the progression of steps that will enable you to extract actionable intelligence and maximum value from your business data in terms of marketing, sales, customer relations, decision making, and business strategy.

Dr. Manning illustrates the steps in the book with four running case studies of a small online business, an engineering startup, a small legal firm, and a nonprofit organization.

Databases for Small Business teaches non-techie entrepreneurs and professionals how to:

  • Design a small business database from scratch
  • Extract the maximum profit from your data
  • Follow guidance on data protection law
  • Effectively use data collection and data cleansing techniques
  • Train staff to leverage your data


database management database design data capture data modeling data analysis data reporting data protection staff training compliance governance database-as-a-service managed database hosting small business engineering startup nonprofit organization

Bibliographic information