Better Business Decisions from Data

Statistical Analysis for Professional Success

  • Authors
  • Peter Kenny

Table of contents

  1. Front Matter
    Pages i-xviii
  2. Uncertainties

    1. Front Matter
      Pages 1-1
    2. Peter Kenny
      Pages 3-5
    3. Peter Kenny
      Pages 7-12
    4. Peter Kenny
      Pages 13-21
  3. Data

    1. Front Matter
      Pages 23-23
    2. Peter Kenny
      Pages 25-32
    3. Peter Kenny
      Pages 33-43
  4. Samples

    1. Front Matter
      Pages 45-45
    2. Peter Kenny
      Pages 47-53
    3. Peter Kenny
      Pages 55-86
  5. Comparisons

    1. Front Matter
      Pages 87-87
    2. Peter Kenny
      Pages 89-90
    3. Peter Kenny
      Pages 91-92
    4. Peter Kenny
      Pages 93-102
    5. Peter Kenny
      Pages 103-113
    6. Peter Kenny
      Pages 115-118
  6. Relationships

    1. Front Matter
      Pages 119-119
    2. Peter Kenny
      Pages 121-123
    3. Peter Kenny
      Pages 125-147

About this book


Everyone encounters statistics on a daily basis. They are used in proposals, reports, requests, and advertisements, among others, to support assertions, opinions, and theories. Unless you’re a trained statistician, it can be bewildering. What are the numbers really saying or not saying? Better Business Decisions from Data: Statistical Analysis for Professional Success provides the answers to these questions and more. It will show you how to use statistical data to improve small, every-day management judgments as well as major business decisions with potentially serious consequences.

Author Peter Kenny—with deep experience in industry—believes that "while the methods of statistics can be complicated, the meaning of statistics is not." He first outlines the ways in which we are frequently misled by statistical results, either because of our lack of understanding or because we are being misled intentionally. Then he offers sound approaches for understanding and assessing statistical data to make excellent decisions. Kenny assumes no prior knowledge of statistical techniques; he explains concepts simply and shows how the tools are used in various business situations.

With the arrival of Big Data, statistical processing has taken on a new level of importance. Kenny lays a foundation for understanding the importance and value of Big Data, and then he shows how mined data can help you see your business in a new light and uncover opportunity.

Among other things, this book covers:

  • How statistics can help you assess the probability of a successful outcome
  • How data is collected, sampled, and best interpreted
  • How to make effective forecasts based on the data at hand
  • How to spot the misuse or abuse of statistical evidence in advertisements, reports, and proposals
  • How to commission a statistical analysis

Arranged in seven parts—Uncertainties, Data, Samples, Comparisons, Relationships, Forecasts, and Big Data—Better Business Decisions from Data is a guide for busy people in general management, finance, marketing, operations, and other business disciplines who run across statistics on a daily or weekly basis. You’ll return to it again and again as new challenges emerge, making better decisions each time that boost your organization’s fortunes—as well as your own.

Bibliographic information

  • DOI
  • Copyright Information Apress 2014
  • Publisher Name Apress, Berkeley, CA
  • eBook Packages Business and Economics
  • Print ISBN 978-1-4842-0185-5
  • Online ISBN 978-1-4842-0184-8
  • About this book