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The 3M Model of Motivation and Personality

Theory and Empirical Applications to Consumer Behavior

  • John C. Mowen

Table of contents

  1. Front Matter
    Pages i-xviii
  2. The Development of the Theory

    1. Front Matter
      Pages XIX-XIX
    2. John C. Mowen
      Pages 11-43
  3. The Elemental Traits

    1. Front Matter
      Pages 45-45
  4. Investigating Compound Traits

    1. Front Matter
      Pages 59-60
    2. John C. Mowen
      Pages 61-69
    3. John C. Mowen
      Pages 71-80
    4. John C. Mowen
      Pages 81-90
    5. John C. Mowen
      Pages 91-96
    6. John C. Mowen
      Pages 97-108
  5. From Situational to Surface Traits

    1. Front Matter
      Pages 125-125
    2. John C. Mowen
      Pages 143-156
    3. John C. Mowen
      Pages 173-186
    4. John C. Mowen
      Pages 187-203
  6. Additional Investigations Into the Hierarchical Model

  7. Back Matter
    Pages 279-314

About this book

Authors and affiliations

  • John C. Mowen
    • 1
  1. 1.Oklahoma State UniversityUSA

Bibliographic information