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© 2003

Intelligent Support Systems for Marketing Decisions

Book

Part of the International Series in Operations Research & Management Science book series (ISOR, volume 54)

Table of contents

  1. Front Matter
    Pages i-ix
  2. Marketing Decisions

    1. Front Matter
      Pages 1-1
    2. Nikolaos F. Matsatsinis, Yannis Siskos
      Pages 3-20
    3. Nikolaos F. Matsatsinis, Yannis Siskos
      Pages 21-59
    4. Nikolaos F. Matsatsinis, Yannis Siskos
      Pages 61-82
  3. Intelligent Support Systems

    1. Front Matter
      Pages 83-83
    2. Nikolaos F. Matsatsinis, Yannis Siskos
      Pages 85-110
    3. Nikolaos F. Matsatsinis, Yannis Siskos
      Pages 111-169
    4. Nikolaos F. Matsatsinis, Yannis Siskos
      Pages 171-220
    5. Nikolaos F. Matsatsinis, Yannis Siskos
      Pages 221-272
    6. Nikolaos F. Matsatsinis, Yannis Siskos
      Pages 273-336
  4. New Methodology — Applications

    1. Front Matter
      Pages 337-337
    2. Nikolaos F. Matsatsinis, Yannis Siskos
      Pages 339-366
    3. Nikolaos F. Matsatsinis, Yannis Siskos
      Pages 367-402
    4. Nikolaos F. Matsatsinis, Yannis Siskos
      Pages 403-421
  5. Back Matter
    Pages 423-514

About this book

Introduction

Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other marketing decisions utilizing a confluence of methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis. The authors systematically examine the use and implementation of these methodologies in making strategic marketing decisions.

Part I discusses the basic concepts of multicriteria analysis vis-à-vis marketing decisions and in new product development situations. Part II presents basic concepts from the fields of Information Systems, Decision Support Systems, and Intelligent Decision Support Methods. In addition, specialized categories of DSS (multicriteria DSS, web-based DSS, group DSS, spatial DSS) are discussed in terms of their key features and current use in marketing applications. Part III presents IDSS and a multicriteria methodology for new product development. Further chapters present a developmental strategy for analyzing, designing, and implementing an Intelligent Marketing Decision Support System. The implementation discussion is illustrated with a real-world example of the methods and system in use.

Keywords

artificial intelligence calculus decision analysis decision support design marketing multicriteria analysis product development strategic marketing

Authors and affiliations

  1. 1.Technical University of CreteCreteGreece

Bibliographic information

  • Book Title Intelligent Support Systems for Marketing Decisions
  • Authors Nikolaos F. Matsatsinis
    Y. Siskos
  • Series Title International Series in Operations Research & Management Science
  • DOI https://doi.org/10.1007/978-1-4615-1147-2
  • Copyright Information Kluwer Academic Publishers 2003
  • Publisher Name Springer, Boston, MA
  • eBook Packages Springer Book Archive
  • Hardcover ISBN 978-1-4020-7194-2
  • Softcover ISBN 978-1-4613-5415-4
  • eBook ISBN 978-1-4615-1147-2
  • Series ISSN 0884-8289
  • Edition Number 1
  • Number of Pages IX, 514
  • Number of Illustrations 0 b/w illustrations, 0 illustrations in colour
  • Topics Marketing
    Operations Research/Decision Theory
  • Buy this book on publisher's site

Reviews

From the reviews:

"This book deals with the influences of multicriteria analysis, decision support systems and artificial intelligence approaches on marketing approaches. Special emphasis is given to the area of new product development and formation penetration strategies. The authors claim that this is the first book bringing all these aspects together. … It is well written and clearly structured." (Stefan Nickel, Zentralblatt MATH, Vol. 1072 (23), 2005)