Strategic Urban Health Communication

  • Charles C. Okigbo

Table of contents

  1. Front Matter
    Pages i-xvii
  2. Charles C Okigbo
    Pages 1-9
  3. Elizabeth Crisp Crawford, Charles C. Okigbo
    Pages 11-23
  4. Kristine Berzins, Holly Greb, Malea Hoepf Young, Karen Hardee
    Pages 25-36
  5. Jennifer J. Edwards, Chuka Onwumechili, Carol A. Stroman
    Pages 77-88
  6. Kiran Prasad
    Pages 89-101
  7. Susan Adamchak, Jennifer Reierson, Jennifer Liku
    Pages 103-114
  8. Amit Prasad, Francisco Armada, Yumi Kimura, Yagaantsetseg Radnaabazar, Khongorzul Byambajav
    Pages 115-129
  9. Margaret U. D’Silva, Vinita Agarwal, Steve Sohn, Vijay Sharma
    Pages 159-172
  10. Rukhsana Ahmed, Momtaz Uddin Ahmed, Zahirul Hasan Khan
    Pages 173-186
  11. Priscilla Wamucii
    Pages 187-197
  12. Angela Chang
    Pages 211-219
  13. Back Matter
    Pages 221-225

About this book

Introduction

Strategic Urban Health Communication

Charles C. Okigbo, editor

 

 

People are bombarded with messages continuously and sorting through them constantly. In this milieu, critical ideas about health promotion and illness prevention are forced to compete with distracting, conflicting, even contradictory information. To get vital messages through, communication must be effective, targeted, artful—in a word, strategic.

 

Strategic Urban Health Communication provides a road map for understanding strategy, enhancing strategic planning skills, and implementing strategic communication campaigns. Deftly written chapters link the art and science of strategic planning to world health goals such as reducing health inequities and eradicating diseases. Flexibility is at the heart of these cases, which span developed and developing countries, uses of traditional and digital media, and chronic and acute health challenges. And the contributors ground their dispatches in the larger context of health promotion, giving readers useful examples of thinking globally while working locally. Included in the coverage:

 

  • Urbanization, population, and health myths: addressing common misconceptions.
  • Integrating HIV/family planning programs: opportunities for strategic communication.
  • The role of sports in strategic health promotion in low-income areas.
  • The Internet as a sex education tool: a case study from Thailand.
  • Advertising and childhood obesity in China.
  • Health communication strategies for sustainable development in a globalized world.

 

Balancing depth of understanding of audiences and methods of reaching them, Strategic Urban Health Communication is a forward-looking resource geared toward professionals and researchers in urban health, global health, and health communication.

Keywords

HIV/AIDS global health health communication health education urban health urbanization and health

Editors and affiliations

  • Charles C. Okigbo
    • 1
  1. 1.Department of CommunicationNorth Dakota State UniversityFargoUSA

Bibliographic information

  • DOI https://doi.org/10.1007/978-1-4614-9335-8
  • Copyright Information Springer Science+Business Media New York 2014
  • Publisher Name Springer, New York, NY
  • eBook Packages Medicine
  • Print ISBN 978-1-4614-9334-1
  • Online ISBN 978-1-4614-9335-8
  • About this book