© 2012

Technology and Consumption

Understanding Consumer Choices and Behaviors


Part of the International Series on Consumer Science book series (ISCS)

Table of contents

  1. Front Matter
    Pages i-xiii
  2. Ruby Roy Dholakia
    Pages 65-93
  3. Ruby Roy Dholakia
    Pages 95-120
  4. Ruby Roy Dholakia
    Pages 121-142
  5. Ruby Roy Dholakia
    Pages 143-171
  6. Back Matter
    Pages 209-211

About this book


Computers, smart phones, hi-def TVs, iPods…we buy them, upgrade them, abandon or complain about them, but are lost without them. We know how these ubiquitous items have changed our lives. But to what extent have they changed us?

Technology and Consumption explores this provocative question in astute detail, bringing together extensive study findings and original insights to create an instructive profile of contemporary consumer life. Focusing on the areas of life most transformed by technological innovation—shopping, entertainment, communication, and payments for these activities —the author analyzes the complex psychological, societal, and market forces that drive evolving trends in consumer behavior, comparing U.S. and international phenomena and the current era with earlier periods of technological growth. Our intimate relationship with technology is presented in its evolution from a means of accomplishing goals and saving time to a multifaceted way of being influenced by as well as altering our conceptions of time, space, mobility, and community. In this manner, the author raises significant conclusions about communal versus individual space, family and social structures, and the self. Included in the coverage: 

  • Historical and macro level influences on the development of consumer choices.
  • Consumer orientations and technological contradictions.
  • Individual-level variables that influence consumers to buy and use technology.
  • Old and new shopping behaviors.
  • All play and no work? entertainment.
  • Reach out and touch anyone, anytime communication.
  • Buy now, pay later: payment technologies.

Holding a state-of-the-art mirror to 21st-century life, Technology and Consumption will be read and discussed by professors and students in consumer behavior, family relations, marketing as well as researchers in social policy and the economics of the family.


communication demand electronic payment entertainment household online shopping supply technology

Authors and affiliations

  1. 1.College of Business AdministrationUniversity of Rhode IslandKingstonUSA

Bibliographic information

  • Book Title Technology and Consumption
  • Book Subtitle Understanding Consumer Choices and Behaviors
  • Authors Ruby Roy Dholakia
  • Series Title International Series on Consumer Science
  • DOI
  • Copyright Information Springer Science+Business Media New York 2012
  • Publisher Name Springer, New York, NY
  • eBook Packages Behavioral Science Behavioral Science and Psychology (R0)
  • Hardcover ISBN 978-1-4614-2157-3
  • Softcover ISBN 978-1-4899-9467-7
  • eBook ISBN 978-1-4614-2158-0
  • Series ISSN 2191-5660
  • Series E-ISSN 2191-5679
  • Edition Number 1
  • Number of Pages XIV, 214
  • Number of Illustrations 0 b/w illustrations, 0 illustrations in colour
  • Topics Family
    Psychotherapy and Counseling
    Economics, general
  • Buy this book on publisher's site