Communication and Persuasion

Central and Peripheral Routes to Attitude Change

  • Richard E. Petty
  • John T. Cacioppo
Part of the Springer Series in Social Psychology book series (SSSOC)

Table of contents

  1. Front Matter
    Pages i-xiv
  2. Richard E. Petty, John T. Cacioppo
    Pages 1-24
  3. Richard E. Petty, John T. Cacioppo
    Pages 25-59
  4. Richard E. Petty, John T. Cacioppo
    Pages 61-79
  5. Richard E. Petty, John T. Cacioppo
    Pages 81-109
  6. Richard E. Petty, John T. Cacioppo
    Pages 111-140
  7. Richard E. Petty, John T. Cacioppo
    Pages 141-172
  8. Richard E. Petty, John T. Cacioppo
    Pages 173-195
  9. Richard E. Petty, John T. Cacioppo
    Pages 197-216
  10. Richard E. Petty, John T. Cacioppo
    Pages 217-224
  11. Back Matter
    Pages 225-262

About this book

Introduction

It has been over 10 years since we initiated work on our first series of collaborative experiments. As graduate students, we had great fun planning, conducting, and writing this research (Petty & Cacioppo, 1977). We enjoyed arguing with each other at our initial meeting in 1973 and have sub­ sequently become best friends, but neither of us suspected at the time that we would or could actively maintain a research collaboration over the next decade, or that we would now find ourselves in a position to write this monograph. As we note in Chapter 1, we began our studies of persuasion at a time when social psychology was in "crisis," and interest in research on attitude change in particular was declining. As we write this, we are aware of six new volumes on persuasion that are in press or in preparation and that should appear over the next few years. In retrospect, it is not so surprising that research on attitudes and persuasion would reemerge as a central concern of social psychology. We believe that human feelings, beliefs, and behaviors, whether in the domain of interpersonal relations (e. g. , marriage, aggression), politics (e. g. , voting, revolution), health (e. g. , following a medical regimen), or economics (e. g. , consumer purchases) are greatly influenced by the evaluations people have of other people, objects, and issues. Furthermore, evaluations (attitudes) are influenced by affect, cognition, and behavior.

Keywords

Action Aggression Evaluation Evolution Motivation Persuasion behavior cognition communication personality planning politics psychology social psychology

Authors and affiliations

  • Richard E. Petty
    • 1
  • John T. Cacioppo
    • 2
  1. 1.Department of PsychologyUniversity of MissouriColumbiaUSA
  2. 2.Department of PsychologyUniversity of IowaIowa CityUSA

Bibliographic information

  • DOI https://doi.org/10.1007/978-1-4612-4964-1
  • Copyright Information Springer-Verlag New York 1986
  • Publisher Name Springer, New York, NY
  • eBook Packages Springer Book Archive
  • Print ISBN 978-1-4612-9378-1
  • Online ISBN 978-1-4612-4964-1
  • About this book