© 1989

Dyadic Decision Making

  • David Brinberg
  • James Jaccard

Table of contents

  1. Front Matter
    Pages i-xii
  2. Psychological Perspective

    1. Front Matter
      Pages 1-1
    2. Norman H. Anderson, Margaret A. Armstrong
      Pages 3-50
    3. David A. Kenny, Linda K. Acitelli
      Pages 51-62
  3. Consumer Behavior Perspectives

    1. Front Matter
      Pages 79-79
    2. James Jaccard, David Brinberg, Patricia Dittus
      Pages 81-103
    3. Ajith Kumar, William R. Dillon
      Pages 104-116
  4. Communication Perspectives

    1. Front Matter
      Pages 153-153
    2. Alan L. Sillars, Pam J. Kalbflesch
      Pages 179-215
    3. Marshall Scott Poole, Julie Billingsley
      Pages 216-248
  5. Sociological Perspectives

    1. Front Matter
      Pages 249-249
    2. Maximiliane Szinovacz
      Pages 286-310
  6. A Reprise

    1. Front Matter
      Pages 311-311
    2. David Brinberg, James Jaccard
      Pages 313-333
  7. Back Matter
    Pages 335-351

About this book


Recent research on joint or dyadic decision making has received renewed attention from behavioral scientists. This interest is due mostly to the advances in analytic and conceptual models used to study interaction processes. A number of related disciplines have used distinctive paradigms to study the same focal problem: namely, the processes by which two people interact, come to resolve a problem and, finally, reach a decision. Dyadic Decision Making presents in a single, integrated volume the conceptual and analytic strategies developed in communications research, marketing, psychology and sociology to investigate joint decision making.


Action attention children cognitive theory decision making health information interaction marketing methodology perception psychology research service sociology

Editors and affiliations

  • David Brinberg
    • 1
  • James Jaccard
    • 2
  1. 1.Marketing Department School of BusinessState University of New York at AlbanyAlbanyUSA
  2. 2.Department of PsychologyState University of New York at AlbanyAlbanyUSA

Bibliographic information