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Global Software

Developing Applications for the International Market

  • Dave Taylor
Book

Table of contents

  1. Front Matter
    Pages i-xvi
  2. “What it is”

    1. Front Matter
      Pages 1-1
    2. Dave Taylor
      Pages 3-7
    3. Dave Taylor
      Pages 9-27
    4. Dave Taylor
      Pages 35-44
    5. Dave Taylor
      Pages 45-57
  3. How to Internationalize

    1. Front Matter
      Pages 59 -59
    2. Dave Taylor
      Pages 77-93
    3. Dave Taylor
      Pages 95-121
    4. Dave Taylor
      Pages 123-137
    5. Dave Taylor
      Pages 139-160
    6. Dave Taylor
      Pages 161-198
    7. Dave Taylor
      Pages 199-210
  4. Existing Tools and Organizations

    1. Front Matter
      Pages 211-211
    2. Dave Taylor
      Pages 229-239
  5. The Politics of Global Software

    1. Front Matter
      Pages 241-241
    2. Dave Taylor
      Pages 243-257
    3. Dave Taylor
      Pages 259-277
  6. Back Matter
    Pages 279-319

About this book

Introduction

John Sculley In the short history of personal computing, the task of the software programmer has been one of the least recognized-but one of the most significant-in the industry. In addition to defining the prob­ lems, and presenting the solutions, the software programmer is con­ fronted with the challenge of having to predict what combination of ideas and technologies will move the industry forward in the most compelling way. Even though we've seen the development of tremendous applications in a surprisingly short period of time, the most difficult problems often surface when we try to elevate a suc­ cessful local idea to the international arena. In the case of Apple Computer, these challenges become especially profound when you consider that Apple sells Macintosh not just in the United States, but in Japan, China, the Middle East, Africa, East­ ern Europe, and even to the United Nations itself. Of course, this means that the personal computer must work everywhere around the world. But more significantly, it also means that the software must reflect the uniqueness of a given culture, its language, morals, and even its sense of humor. To step away from a narrowly-defined, nationally-based paradigm for software development, programmers, management, and entire corporations must learn to recognize what elements of an interface, problem solving technique, documentation illustration, package de­ sign, and advertisement are local, and which elements are appro­ priate for global markets.

Keywords

design language software standards

Authors and affiliations

  • Dave Taylor
    • 1
  1. 1.Intuitive SystemsMenlo ParkUSA

Bibliographic information