© 1992

Context Effects in Social and Psychological Research

  • Norbert Schwarz
  • Seymour Sudman

Table of contents

  1. Front Matter
    Pages i-xvii
  2. Introduction and Historical Overview

    1. Front Matter
      Pages 1-1
    2. Norbert Schwarz, Seymour Sudman
      Pages 3-4
  3. Question-Order Effects in Surveys

  4. Response-Order Effects in Surveys

    1. Front Matter
      Pages 185-185
    2. Norbert Schwarz, Hans-J. Hippler, Elisabeth Noelle-Neumann
      Pages 187-201
  5. Order Effects in Psychological Testing

    1. Front Matter
      Pages 219-219
    2. Eric S. Knowles, Michelle C. Coker, Deborah A. Cook, Steven R. Diercks, Mary E. Irwin, Edward J. Lundeen et al.
      Pages 221-236

About this book


0 e The contributors to this book review our current knowledge of context effects in survey research, psychological testing, and social judgement. Drawing on recent developments in cognitive psychology, they offer theoretical accounts of the conditions that lead to the emergence of various context effects and report a number of new experimental studies. At stake now are clear, practical needs in the structuring of reliable tests, and a strong interest to develop a coherent theoretical framework to assess and scrutinize context effects, in addition to the desire to align some of the findings in survey research studies with the discoveries made in the information-processing field. This book attests to a fruitful dialogue between cognitive psychologists and survey researchers, as the cognitive processes initiated by question probes are really beginning to be understood and context effects classified and differentiated.


Evaluation cognitive psychology interview memory personality psychology psychometrics

Editors and affiliations

  • Norbert Schwarz
    • 1
  • Seymour Sudman
    • 2
  1. 1.ZUMAMannheimGermany
  2. 2.Survey Research LaboratoryUniversity of IllinoisUrbanaUSA

Bibliographic information