Game Analytics

Maximizing the Value of Player Data

  • Magy Seif El-Nasr
  • Anders Drachen
  • Alessandro Canossa

Table of contents

  1. Front Matter
    Pages i-xv
  2. An Introduction to Game Analytics

    1. Front Matter
      Pages 1-1
    2. Magy Seif El-Nasr, Anders Drachen, Alessandro Canossa
      Pages 3-12
    3. Anders Drachen, Magy Seif El-Nasr, Alessandro Canossa
      Pages 13-40
    4. Alessandro Canossa, Magy Seif El-Nasr, Anders Drachen
      Pages 41-52
    5. Magy Seif El-Nasr, Alessandro Canossa
      Pages 73-82
  3. Telemetry Collection and Tools

    1. Front Matter
      Pages 83-84
    2. Sreelata Santhosh, Mark Vaden
      Pages 85-109
    3. Georg Zoeller
      Pages 111-135
    4. Anders Drachen, André Gagné, Magy Seif El-Nasr
      Pages 143-167
    5. Magy Seif El-Nasr
      Pages 195-201
  4. Game Data Analysis

    1. Front Matter
      Pages 203-204
    2. Anders Drachen, Christian Thurau, Julian Togelius, Georgios N. Yannakakis, Christian Bauckhage
      Pages 205-253
    3. Anders Drachen, Alessandro Canossa, Janus Rau Møller Sørensen
      Pages 285-319
    4. Alessandro Canossa
      Pages 321-323
    5. Pietro Guardini, Paolo Maninetti
      Pages 325-361
  5. Metrics Visualization

    1. Front Matter
      Pages 363-363
    2. Anders Drachen, Matthias Schubert
      Pages 365-402
    3. Ben Medler
      Pages 403-433
    4. Magy Seif El-Nasr, André Gagné, Dinara Moura, Bardia Aghabeigi
      Pages 435-470
    5. Alessandro Canossa
      Pages 471-473
  6. Mixed Methods for Game Evaluation

    1. Front Matter
      Pages 475-476
    2. Eric Hazan
      Pages 477-496
    3. Ben Weedon
      Pages 515-537
    4. Alessandro Canossa
      Pages 539-541
    5. Veronica Sundstedt, Matthias Bernhard, Efstathios Stavrakis, Erik Reinhard, Michael Wimmer
      Pages 543-583
    6. Graham McAllister, Pejman Mirza-Babaei, Jason Avent
      Pages 621-638
  7. Analytics and Player Communities

    1. Front Matter
      Pages 639-639
    2. Edward Castronova, Travis L. Ross, Isaac Knowles
      Pages 665-687
  8. Metrics and Learning

    1. Front Matter
      Pages 695-695
    2. Jan L. Plass, Bruce D. Homer, Charles K. Kinzer, Yoo Kyung Chang, Jonathan Frye, Walter Kaczetow et al.
      Pages 697-729
    3. Carrie Heeter, Yu-Hao Lee, Ben Medler, Brian Magerko
      Pages 731-762
  9. Metrics and Content Generation

    1. Front Matter
      Pages 767-767
    2. Cameron Browne
      Pages 769-800
  10. Magy Seif El-Nasr, Anders Drachen, Alessandro Canossa
    Pages E1-E1

About this book


Developing a successful game in today’s market is a challenging endeavor. Thousands of titles are published yearly, all competing for players’ time and attention. Game analytics has emerged in the past few years as one of the main resources for ensuring game quality, maximizing success, understanding player behavior and enhancing the quality of the player experience. It has led to a paradigm shift in the development and design strategies of digital games, bringing data-driven intelligence practices into the fray for informing decision making at operational, tactical and strategic levels.

Game Analytics - Maximizing the Value of Player Data is the first book on the topic of game analytics; the process of discovering and communicating patterns in data towards evaluating and driving action, improving performance and solving problems in game development and game research. Written by over 50 international experts from industry and research, it covers a comprehensive range of topics across more than 30 chapters, providing an in-depth discussion of game analytics and its practical applications.

Topics covered include monetization strategies, design of telemetry systems, analytics for iterative production, game data mining and big data in game development, spatial analytics, visualization and reporting of analysis, player behavior analysis, quantitative user testing and game user research. This state-of-the-art volume is an essential source of reference for game developers and researchers.

 Key takeaways include:

  • Thorough introduction to game analytics; covering analytics applied to data on players, processes and performance throughout the game lifecycle.
  • In-depth coverage and advice on setting up analytics systems and developing good practices for integrating analytics in game-development and -management.
  • Contributions by leading researchers and experienced professionals from the industry, including Ubisoft, Sony, EA, Bioware, Square Enix, THQ, Volition, and PlayableGames. 
  • Interviews with experienced industry professionals on how they use analytics to create hit games.


Game Analytics Game Evaluation Game Metrics Gameplay Analysis Heatmap Player Metrics Visualization Systems

Editors and affiliations

  • Magy Seif El-Nasr
    • 1
  • Anders Drachen
    • 2
  • Alessandro Canossa
    • 3
  1. 1.College of Arts, Media and DesignNortheastern UniversityBostonUSA
  2. 2.College of Arts, Media and DesignNortheastern UniversityBostonUSA
  3. 3.College of Arts, Media and DesignNortheastern UniversityBostonUSA

Bibliographic information

  • DOI
  • Copyright Information Springer-Verlag London 2013
  • Publisher Name Springer, London
  • eBook Packages Computer Science
  • Print ISBN 978-1-4471-4768-8
  • Online ISBN 978-1-4471-4769-5
  • Buy this book on publisher's site