Transitioned Media

A Turning Point into the Digital Realm

  • Gali Einav

Table of contents

  1. Front Matter
    Pages i-xix
  2. The Changing World of Advertising and Consumer Behavior

    1. Front Matter
      Pages 7-7
  3. The Changing World of Advertising and Consumer Behavior

  4. The Changing Face of Traditional Media: The News Business Case Study

  5. Media Reinvented: Case Studies of Transitioning into a Digital Age

    1. Front Matter
      Pages 109-109
    2. Kristen M. Daly
      Pages 135-147
    3. Liel Leibovitz
      Pages 149-160
  6. Back Matter
    Pages 161-165

About this book


The media industry is in transition. While some changes are readily apparent, we have not even begun to understand the impact of others. The result is one of the most fascinating times in the history of media. As digital technologies accelerate the pace of change in all facets of our lives, researchers and practitioners are exploring its impact on traditional media and social interaction. Transitioned Media brings together leading academics and media industry executives to identify and analyze the most transformative trends and issues. Themes include the effect of digital technologies on consumer behavior, new approaches to advertising and branding, social networks, the blogosphere and impact of “citizen” journalism, music and intellectual property rights, digital cinema, and video games. Underlying the chapters is an economic perspective, with an emphasis on how new business models are being developed that take the social dimensions of digital technologies into account. The result is a unique perspective on the digital media landscape and the forces that will shape it in the future.


Broadcast Media Digital Content High-Definition Television (HD-TV) Information technology Intellectual Property Media Management Media Policy New Media Social Media Social Net Social Network Technology Policy branding digital online

Editors and affiliations

  • Gali Einav
    • 1
  1. 1.New YorkUSA

Bibliographic information