Understanding the Entrepreneurial Mind

Opening the Black Box

  • Alan L.  Carsrud
  • Malin  Brännback

Part of the International Studies in Entrepreneurship book series (ISEN, volume 24)

Table of contents

  1. Front Matter
    Pages i-xxiv
  2. Entrepreneurial Perceptions and Intentions

  3. Cognitive Maps and Entrepreneurial Scripts

    1. Front Matter
      Pages 73-73
    2. Ronald K. Mitchell, Benjamin T. Mitchell, J. Robert Mitchell
      Pages 97-137
  4. Motivations, Emotions, and Entrepreneurial Passion

    1. Front Matter
      Pages 139-139
    2. Alan Carsrud, Malin Brännback, Jennie Elfving, Kristie Brandt
      Pages 141-165
    3. Theresa Michl, Isabell M. Welpe, Matthias Spörrle, Arnold Picot
      Pages 167-190
    4. Mateja Drnovsek, Melissa S. Cardon, Charles Y. Murnieks
      Pages 191-215
  5. Attributions, Self-Efficacy, and Locus of Control

    1. Front Matter
      Pages 217-217
    2. Kelly G. Shaver
      Pages 219-232
    3. René Mauer, Helle Neergaard, Anne Kirketerp Linstad
      Pages 233-257
  6. Beyond Cognitions: From Thinking and Opportunity Alertness and Opportunity Identification to Behaving

    1. Front Matter
      Pages 283-283
    2. Connie Marie Gaglio, Susan Winter
      Pages 305-325
  7. Back Matter
    Pages 359-375

About this book


Why do some people start business and others do not? Is entrepreneurship a natural quality or can it be taught? Do entrepreneurs think differently from others? While there is a great deal of literature exploring the dynamics of new firm creation, policies to promote innovation and technology transfer, and the psychology of creativity, research on entrepreneurial mindset or cognition is relatively new, and draws largely from such related fields as organizational behavior, cognitive and social psychology, career development, and consumer research. Over the past fifteen years, the initial model, the theory of reasoned action (TRA), and its successor, known as the theory of planned behavior (TPB), have successfully been applied to entrepreneurship. However, recent findings suggest that considerably more research is required to understand the role of intentions in the entrepreneurial decision process. In this volume, editors Carsrud and Brännback have assembled the most prominent researchers in entrepreneurial psychology to showcase state-of-the-art insights on its many dimensions. Covering such topics as perceptions, motivations, risk, passion, and opportunity recognition, and featuring both quantitative empirical studies and qualitative case examples, Understanding the Entrepreneurial Mind challenges conventional approaches to entrepreneurial behavior and establishes a research agenda for the future.


Business Cognitive Maps Cognitive psychology Entrepreneur Entrepreneurial behavior Entrepreneurial decision-making Entrepreneurial intent Entrepreneurial mindset Entrepreneurial roles Entrepreneurs Entrepreneurship Innovation New business creation Opportunity recognition Risk t

Editors and affiliations

  • Alan L.  Carsrud
    • 1
  • Malin  Brännback
    • 2
  1. 1.Global Entrepreneurship CenterFlorida International UniversityMiamiU.S.A.
  2. 2.Dept. Business AdministrationSwedish University AboTurkuFinland

Bibliographic information