How to Create the Next Facebook

Seeing Your Startup Through, from Idea to IPO

  • Authors
  • Tom Taulli

Table of contents

  1. Front Matter
    Pages i-xi
  2. Tom Taulli
    Pages 1-11
  3. Tom Taulli
    Pages 13-28
  4. Tom Taulli
    Pages 29-43
  5. Tom Taulli
    Pages 45-62
  6. Tom Taulli
    Pages 63-80
  7. Tom Taulli
    Pages 81-94
  8. Tom Taulli
    Pages 95-104
  9. Tom Taulli
    Pages 105-119
  10. Tom Taulli
    Pages 121-130
  11. Tom Taulli
    Pages 131-136
  12. Tom Taulli
    Pages 137-146
  13. M&A
    Tom Taulli
    Pages 147-152
  14. Tom Taulli
    Pages 153-161
  15. Tom Taulli
    Pages 163-172
  16. Tom Taulli
    Pages 173-178
  17. Tom Taulli
    Pages 179-181
  18. Back Matter
    Pages 183-195

About this book


In just under a decade, Facebook has gone from a Harvard prodigy's dorm-room experiment to an essential part of the social life of hundreds of millions of children, teens, and adults across the globe. It's no surprise, then, that the company has been the subject of countless magazine articles, books, and even movies. But despite the extensive coverage that has been given to the company in the years since founder Mark Zuckerberg first took Facebook live on Harvard's server, one question remains unanswered: From a business standpoint, how, exactly, did Facebook do it?

How did a college student with no real-world business experience take a relatively simple idea and then, less than ten years later, turn it into a $100 billion dollar company? What specific steps did Facebook take along its journey to creating perhaps the most innovative startup of the 21st century? What approach did it take when pitching venture capitalists, and how did it go about forging its many strategic partnerships? And, most importantly, how can would-be founders learn and effectively utilize Facebook's unique techniques and strategies in their own startup efforts? In How to Create the Next Facebook, tech guru Tom Taulli answers all of these questions and more, crystallizing the process by which Facebook was shepherded from idea to IPO to provide a guided blueprint for budding entrepreneurs who are ready to start building their own great business.

Regardless of what stage of development your startup is in, How to Create the Next Facebook provides you with clear, compelling, and ultimately actionable advice extracted from Facebook's startup success story. You'll learn how Facebook handled the very same situations your startup is confronting—from how it arrived at its mission statement to what its priorities were during its talent search process—before gaining access to all the concrete, practical guidance you need to make the right decisions for your company and continue moving forward with confidence. And, of course, because Facebook didn't get everything right at first, author Tom Taulli painstakingly details the company's most costly mistakes, documenting everything from its protracted legal struggles to its many failed attempts at establishing multiple revenue streams, so that you can arm your company against the various challenges that threaten to sink even the very best startups.

By the time you turn the final pages of How to Create the Next Facebook, you'll realize that Facebook is more than just a fun place to catch up with old friends; it is the ideal model to follow for those who, like you, are ready to build the world's next great startup.

Bibliographic information