Book 2014

Disruption by Design

How to Create Products that Disrupt and then Dominate Markets

Authors:

ISBN: 978-1-4302-4632-9 (Print) 978-1-4302-4633-6 (Online)

Table of contents (11 chapters)

  1. Front Matter

    Pages i-xviii

  2. The Fundamentals

    1. Front Matter

      Pages 1-1

    2. No Access

      Chapter

      Pages 3-37

      Disruptive Innovation

    3. No Access

      Chapter

      Pages 39-53

      Key Concepts of Disruption

    4. No Access

      Chapter

      Pages 55-71

      Does Your Idea Have Disruptive Potential?

  3. Designed for Disruption

    1. Front Matter

      Pages 73-73

    2. No Access

      Chapter

      Pages 75-111

      What Should My Product Do?

    3. No Access

      Chapter

      Pages 113-128

      Segmentation

    4. No Access

      Chapter

      Pages 129-165

      Positioning

    5. No Access

      Chapter

      Pages 167-194

      Pricing Strategy

    6. No Access

      Chapter

      Pages 195-203

      Messaging

    7. No Access

      Chapter

      Pages 205-217

      A Disruptive Business Model

  4. The Last Mile

    1. Front Matter

      Pages 219-219

    2. No Access

      Chapter

      Pages 221-243

      End Game

    3. No Access

      Chapter

      Pages 245-255

      Staying on Top

  5. Back Matter

    Pages 257-261