Agile Marketing

  • Authors
  • Michelle Accardi-Petersen
Book

Table of contents

  1. Front Matter
    Pages i-xv
  2. Michelle Accardi-Petersen
    Pages 1-44
  3. Michelle Accardi-Petersen
    Pages 45-75
  4. Michelle Accardi-Petersen
    Pages 77-112
  5. Michelle Accardi-Petersen
    Pages 113-170
  6. Michelle Accardi-Petersen
    Pages 171-187
  7. Michelle Accardi-Petersen
    Pages 189-215
  8. Back Matter
    Pages 217-232

About this book

Introduction

Clearly the marketing methods of old will not fulfill all the needs of today's organization. Today, the fast moving opportunities afforded by the internet, websites, social networking and data communication give those in the know a huge advantage over traditional marketers. The goal of this book is to teach you how.

Author Michelle Accardi-Petersen has been on both the planning and implementation side of the problem. Utilizing methods that may be familiar to those with a software background but without the technical baggage, she presents the techniques that will put you way ahead of traditional marketers and move your organization to the forefront in their overall marketing operations.

Bibliographic information

  • DOI https://doi.org/10.1007/978-1-4302-3316-9
  • Copyright Information Apress 2011
  • Publisher Name Apress
  • eBook Packages Business and Economics
  • Print ISBN 978-1-4302-3315-2
  • Online ISBN 978-1-4302-3316-9
  • About this book