Advertisement

Key Concepts in Marketing

  • Authors
  • Jonathan¬†Sutherland
  • Diane¬†Canwell
Textbook

Part of the Palgrave Key Concepts book series (KCS)

Table of contents

  1. Front Matter
    Pages i-ix
  2. Jonathan Sutherland, Diane Canwell
    Pages 1-293
  3. Back Matter
    Pages 294-310

About this book

Keywords

business management marketing

Bibliographic information