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Table of contents

  1. Front Matter
    Pages i-xiii
  2. Operational Planning

    1. Front Matter
      Pages 1-1
    2. J. R. Bureau
      Pages 3-10
    3. J. R. Bureau
      Pages 11-16
    4. J. R. Bureau
      Pages 17-28
    5. J. R. Bureau
      Pages 29-40
    6. J. R. Bureau
      Pages 41-54
    7. J. R. Bureau
      Pages 55-80
    8. J. R. Bureau
      Pages 81-86
    9. J. R. Bureau
      Pages 87-90
    10. J. R. Bureau
      Pages 91-94
    11. J. R. Bureau
      Pages 95-99
    12. J. R. Bureau
      Pages 100-105
  3. Operational Execution and Control

    1. Front Matter
      Pages 107-108
    2. J. R. Bureau
      Pages 109-117
    3. J. R. Bureau
      Pages 118-136
    4. J. R. Bureau
      Pages 137-158
    5. J. R. Bureau
      Pages 159-198
    6. J. R. Bureau
      Pages 199-228
  4. Postscript

    1. Front Matter
      Pages 229-229
    2. J. R. Bureau
      Pages 231-235
  5. Back Matter
    Pages 237-250

About this book

Keywords

brand business management marketing

Authors and affiliations

  • J. R. Bureau
    • 1
  1. 1.Department of MarketingUniversity of StrathclydeUK

Bibliographic information