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Table of contents

  1. Front Matter
    Pages i-xvii
  2. Arthur Meidan
    Pages 21-45
  3. Arthur Meidan
    Pages 47-64
  4. Arthur Meidan
    Pages 65-89
  5. Arthur Meidan
    Pages 91-120
  6. Arthur Meidan
    Pages 121-143
  7. Arthur Meidan
    Pages 145-163
  8. Arthur Meidan
    Pages 165-184
  9. Arthur Meidan
    Pages 185-209
  10. Arthur Meidan
    Pages 211-229
  11. Back Matter
    Pages 231-244

About this book

Keywords

management marketing marketing management marketing marketing management

Authors and affiliations

  • Arthur┬áMeidan
    • 1
  1. 1.Sheffield UniversityUK

Bibliographic information