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Table of contents

  1. Front Matter
    Pages i-xvi
  2. The Practice of U.S. Public Diplomacy Abroad

    1. Front Matter
      Pages 1-1
    2. Hans N. Tuch
      Pages 3-11
    3. Hans N. Tuch
      Pages 39-57
    4. Hans N. Tuch
      Pages 58-86
    5. Hans N. Tuch
      Pages 87-98
    6. Hans N. Tuch
      Pages 99-105
    7. Hans N. Tuch
      Pages 106-112
    8. Hans N. Tuch
      Pages 113-122
  3. Case Studies in the Practice of Public Diplomacy

    1. Front Matter
      Pages 123-123
    2. Hans N. Tuch
      Pages 140-151
  4. Epilogue

    1. Hans N. Tuch
      Pages 172-173
  5. Back Matter
    Pages 175-224

About this book

Introduction

"Communicating with the World" defines and examines public diplomacy in the context of a government's conduct of foreign affairs and identifies its rationale as an outgrowth of the worldwide communications revolution, ideological conflicts, and the interdependency of nations. The book explains the evolution of U.S. public diplomacy since World War II in terms of enabling legislation, the actions of successive directors of the U.S. Information Agency (USIA). In particular, it concentrates on the specific ways in which the U.S. government practices public diplomacy through its diplomatic missions abroad, noting the role of the ambassador and the "country team" and the importance of dialogue - the two-way learning experience of public diplomacy. Several chapters analyze the methods and media employed in conducting public diplomacy, such as press, publications, libraries, lectures, exhibitions, and educational and cultural exchange programs. Separate chapters discuss the uses of radio (the Voice of America) and television. The book details how public affairs officers and their staffs at U.S. diplomatic missions select the audiences for each of these approaches and identify and present specific issues in terms of specific target groups. The author demonstrates the responsibility of public diplomats to advise Washington and its ambassadors in the field on the intercultural implications of U.S. foreign policies and actions and their effect on foreign public opinion. He offers a critique of current U.S. public diplomacy practices and four detailed case histories, drawn from his thirty-five years' experience in the Foreign Service.

Keywords

Diplomacy international relations political science politics

Bibliographic information