Strategic Concepts

  • Authors
  • Clive¬†Sutton
Book

Table of contents

  1. Front Matter
    Pages i-xii
  2. Clive Sutton
    Pages 1-20
  3. Clive Sutton
    Pages 21-38
  4. Clive Sutton
    Pages 39-61
  5. Clive Sutton
    Pages 62-82
  6. Clive Sutton
    Pages 83-110
  7. Clive Sutton
    Pages 111-132
  8. Clive Sutton
    Pages 133-161
  9. Clive Sutton
    Pages 162-164
  10. Back Matter
    Pages 165-176

About this book

Introduction

Written primarily for students taking courses in strategy at undergraduate and MBA level, Strategic Concepts provides a balanced analysis and guide to the main trends and concepts in business strategy over recent years. The main topics are presented as a series of options, rather than strategic imperatives and are illustrated with case studies and examples drawn from companies worldwide. Particular attention is paid to: Size and Rationalisation; Supply Chain Co-ordination; Specialisation and Diversification; Innovation and Imitation; Divestment, Mergers and Strategic Alliances.

Keywords

business business strategy development diversification innovation merger mergers options strategic alliance strategy supply chain trends

Bibliographic information

  • DOI https://doi.org/10.1007/978-1-349-26670-8
  • Copyright Information Palgrave Macmillan, a division of Macmillan Publishers Limited 1998
  • Publisher Name Palgrave Macmillan, London
  • eBook Packages Palgrave Business & Management Collection
  • Print ISBN 978-0-333-72530-6
  • Online ISBN 978-1-349-26670-8
  • About this book