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Strategic Concepts

  • Authors
  • Clive¬†Sutton
Textbook

Table of contents

  1. Front Matter
    Pages i-xii
  2. Clive Sutton
    Pages 1-20
  3. Clive Sutton
    Pages 21-38
  4. Clive Sutton
    Pages 39-61
  5. Clive Sutton
    Pages 62-82
  6. Clive Sutton
    Pages 83-110
  7. Clive Sutton
    Pages 111-132
  8. Clive Sutton
    Pages 133-161
  9. Clive Sutton
    Pages 162-164
  10. Back Matter
    Pages 165-176

About this book

Introduction

Written primarily for students taking courses in strategy at undergraduate and MBA level, Strategic Concepts provides a balanced analysis and guide to the main trends and concepts in business strategy over recent years. The main topics are presented as a series of options, rather than strategic imperatives and are illustrated with case studies and examples drawn from companies worldwide. Particular attention is paid to: Size and Rationalisation; Supply Chain Co-ordination; Specialisation and Diversification; Innovation and Imitation; Divestment, Mergers and Strategic Alliances.

Keywords

business business strategy development diversification innovation merger mergers options strategic alliance strategy supply chain trends

Bibliographic information