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The Strategy and Organization of International Business

  • Peter J. Buckley
  • Fred Burton
  • Hafiz Mirza

Part of the The Academy of International Business Series book series (AIB)

Table of contents

  1. Front Matter
    Pages i-xiv
  2. Introduction: The Strategy and Organization of International Business

    1. Peter J. Buckley, Fred Burton, Hafiz Mirza
      Pages 1-5
  3. Organizational Issues in International Business

  4. International Marketing Strategy

  5. International Strategic Alliances

    1. Front Matter
      Pages 125-127
    2. David O. Faulkner
      Pages 128-148
  6. International Manufacturing and Technology Strategy

  7. Back Matter
    Pages 236-272

About this book

Introduction

This volume encompasses the latest thinking on international business strategy and organization. It spans topics ranging from the influence of national culture on international business strategies, to the reorganization of corporate strategies in the context of the European single market. It represents an international coverage of the leading edge research findings in this area.

Keywords

business strategy interaction International Business international marketing management marketing organization organizations strategic management

Editors and affiliations

  • Peter J. Buckley
    • 1
    • 2
  • Fred Burton
    • 3
  • Hafiz Mirza
    • 4
  1. 1.Centre for International BusinessLeeds University Business SchoolUK
  2. 2.Universities of ReadingParisFrance
  3. 3.School of ManagementUMISTUK
  4. 4.University of Bradford Management CentreUK

Bibliographic information