The 1990s have seen a continued rise in trade across Europe and with ever closer union approaching, there is an increasing interest in European Business. This text identifies and develops some of the key issues and themes relevant to this area. Based upon recent research, it is very up-to-date and synthesises material from a number of country studies and sources. It includes both Western and Eastern Europe and considers the developments in European Management.
business development Eastern Europe European Management interest management research science and technology strategy trade
Copyright InformationPalgrave Macmillan, a division of Macmillan Publishers Limited 1998