Media Communication

An Introduction to Theory and Process

  • Authors
  • James Watson

Table of contents

  1. Front Matter
    Pages i-x
  2. James Watson
    Pages 1-10
  3. James Watson
    Pages 11-32
  4. James Watson
    Pages 33-59
  5. James Watson
    Pages 60-82
  6. James Watson
    Pages 83-104
  7. James Watson
    Pages 105-129
  8. James Watson
    Pages 130-151
  9. James Watson
    Pages 207-232
  10. James Watson
    Pages 258-280
  11. James Watson
    Pages 281-281
  12. Back Matter
    Pages 282-317

About this book


This text offers a clear and engaging introduction to studying the media, offering wide-ranging coverage of the contexts in which mass media operate and looking at key issues such as news production, media ownership and control, and audience reception. It also explores narrative forms and the language of media analysis. Research methods and findings are highlighted in relation to the development of media study and a final chapter assesses rival claims for the net and virtual reality.


communication cyberspace mass media media methods Narrative

Bibliographic information