Table of contents

  1. Front Matter
    Pages i-xx
  2. Arthur Meidan
    Pages 23-49
  3. Arthur Meidan
    Pages 50-82
  4. Arthur Meidan
    Pages 83-117
  5. Arthur Meidan
    Pages 118-141
  6. Arthur Meidan
    Pages 142-164
  7. Arthur Meidan
    Pages 165-192
  8. Arthur Meidan
    Pages 193-211
  9. Arthur Meidan
    Pages 212-240
  10. Arthur Meidan
    Pages 241-264
  11. Arthur Meidan
    Pages 295-295
  12. Back Matter
    Pages 315-324

About this book


Professor Meidan's book is a comprehensive, state-of-the-art text, clearly discussing the major current problems and issues of marketing financial services. The text is unique in its separate presentation of marketing of insurance products, building societies, credit cards, as well as banking services at national and international levels. A special feature of the book is the treatment of implementation via about seventy specially designed 'exhibits' that are factual examples, short cases, and illustrations from the various financial services sectors world wide.


banking insurance marketing

Authors and affiliations

  • Arthur┬áMeidan
    • 1
  1. 1.Sheffield University, Management SchoolUK

Bibliographic information