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The Management and Practice of Public Relations

  • Authors
  • Norman┬áStone
Textbook

Table of contents

  1. Front Matter
    Pages i-xxiv
  2. Norman Stone
    Pages 1-17
  3. Norman Stone
    Pages 18-34
  4. Norman Stone
    Pages 35-50
  5. Norman Stone
    Pages 51-65
  6. Norman Stone
    Pages 66-90
  7. Norman Stone
    Pages 91-108
  8. Norman Stone
    Pages 109-128
  9. Norman Stone
    Pages 129-140
  10. Norman Stone
    Pages 141-159
  11. Norman Stone
    Pages 160-182
  12. Norman Stone
    Pages 183-197
  13. Norman Stone
    Pages 198-213
  14. Norman Stone
    Pages 214-227
  15. Norman Stone
    Pages 228-248
  16. Norman Stone
    Pages 249-250
  17. Back Matter
    Pages 251-304

About this book

Introduction

Public Relations is one business function an organisation cannot decide it does not want. The only option is whether to manage PR as a conscious and deliberate activity, or to leave it to chance and hope for the best - a sure route to bad public relations. In this text the author provides a comprehensive survey and analysis of PR drawing on a variety of illustrations and case histories and referring to a whole battery of techniques. It will be essential reading for students and others wishing to understand the dynamics and importance of Public Relations.

Keywords

marketing Media Relations PR public relations

Bibliographic information