© 1994

Bancassurance in Europe


Table of contents

  1. Front Matter
    Pages i-xii
  2. Tobias C. Hoschka
    Pages 1-5
  3. Back Matter
    Pages 151-174

About this book


This innovative book provides the first detailed analysis of the increasing convergence of banking and insurance in the retail area, a trend commonly referred to as bancassurance. In the first part of the book industry- and firm-level characteristics are analysed which contribute to the increasing level of cross-industry penetration in the banking and insurance sector. The second part of the book provides for the first time a detailed account of banks' entry strategies into insurance. It thereby focuses on identifying the key factors which determine whether or not entry will be successful.


banking insurance research success

Authors and affiliations

  1. 1.University of OxfordUK

Bibliographic information