Decoding Women’s Magazines

From Mademoiselle to Ms.

  • Ellen McCracken

Table of contents

  1. Front Matter
    Pages i-xi
  2. Introduction

    1. Ellen McCracken
      Pages 1-10
  3. Advertising Texts

    1. Front Matter
      Pages 11-11
    2. Ellen McCracken
      Pages 13-37
    3. Ellen McCracken
      Pages 38-63
    4. Ellen McCracken
      Pages 64-95
    5. Ellen McCracken
      Pages 96-132
  4. Editorial Texts: The Continuum of Commodity-Based Culture

  5. Back Matter
    Pages 302-341

About this book


A study of the more than fifty US and International glossy publications for women. This analysis focuses on the strategies by which the commercial structure shapes the cultural content, the magazines' repetitive attempts to secure a consensus about the feminine that is grounded in consumerism, and the contradictory semiotic structures at work within and between purchased ads, covert ads, and editorial features.


Acquisition Advertising consumer minority service women

Authors and affiliations

  • Ellen McCracken
    • 1
  1. 1.University of MassachusettsAmherstUSA

Bibliographic information