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European Corporate Strategy

Heading for 2000

  • Authors
  • Oliver L. Landreth

Table of contents

  1. Front Matter
    Pages i-xv
  2. The Challenges Ahead

    1. Oliver L. Landreth
      Pages 1-21
  3. European Industry

    1. Front Matter
      Pages 23-23
    2. Oliver L. Landreth
      Pages 25-42
    3. Oliver L. Landreth
      Pages 43-53
  4. European Services

    1. Front Matter
      Pages 71-71
  5. European Consumer Goods

    1. Front Matter
      Pages 141-141
    2. Oliver L. Landreth
      Pages 143-151
    3. Oliver L. Landreth
      Pages 152-164
    4. Oliver L. Landreth
      Pages 165-176
    5. Oliver L. Landreth
      Pages 177-179
  6. Back Matter
    Pages 180-183

About this book

Introduction

Based on research conducted with senior managers across Europe, this book aims to identify the challenges being faced by companies in leading sectors and to present, by a case-study method, the solutions that these managers are finding as they prepare to safeguard their firms' positions and ensure future success in the 1990s and beyond.

Keywords

consumer Corporate Strategy manufacturing research science and technology service strategy success transport

Bibliographic information