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Table of contents

  1. Front Matter
    Pages i-x
  2. Behaviour and the Environment — People, Products and Marketing

    1. Front Matter
      Pages 1-1
    2. Robert G. I. Maxwell
      Pages 3-13
    3. Robert G. I. Maxwell
      Pages 14-25
    4. Robert G. I. Maxwell
      Pages 26-35
    5. Robert G. I. Maxwell
      Pages 36-46
  3. The Marketing Mix

    1. Front Matter
      Pages 47-47
    2. Robert G. I. Maxwell
      Pages 49-67
    3. Robert G. I. Maxwell
      Pages 68-80
    4. Robert G. I. Maxwell
      Pages 81-106
    5. Robert G. I. Maxwell
      Pages 107-130
    6. Robert G. I. Maxwell
      Pages 131-149
    7. Robert G. I. Maxwell
      Pages 150-174
  4. Marketing Strategy and Business Policy

    1. Front Matter
      Pages 175-175
    2. Robert G. I. Maxwell
      Pages 177-195
    3. Robert G. I. Maxwell
      Pages 196-205
    4. Robert G. I. Maxwell
      Pages 206-222
    5. Robert G. I. Maxwell
      Pages 223-234
    6. Robert G. I. Maxwell
      Pages 235-249
  5. Back Matter
    Pages 250-274

About this book

Introduction

A guide to marketing, aiming to provide the basic principles of how we purchase, the relation between profit and satisfaction, the European markets of 1992, marketing techniques, market differentiation, suppliers, promotion, and technology in selling.

Keywords

business environment marketing Promotion strategy

Authors and affiliations

  • Robert G. I. Maxwell
    • 1
  1. 1.Croydon CollegeUK

Bibliographic information