Table of contents

  1. Front Matter
    Pages i-xii
  2. Peter Wickens
    Pages 1-6
  3. Peter Wickens
    Pages 7-21
  4. Peter Wickens
    Pages 39-54
  5. Peter Wickens
    Pages 61-74
  6. Peter Wickens
    Pages 127-161
  7. Peter Wickens
    Pages 182-190
  8. Back Matter
    Pages 191-202

About this book


Written from the inside, The Road to Nissan goes beyond the superficial and describes the worldwide influences on Nissan's initiatives. It explodes many stereotypes about Japanese management but distills those elements which are transferable and shows how this can be achieved. The author also vigorously challenges much recent Western management thinking, offering specific remedies and proposing a totally integrated strategy aimed at achieving mutual trust and commitment with everyone working towards a common goal.


management strategy trust

Authors and affiliations

  • Peter Wickens
    • 1
  1. 1.Nissan Motor Manufacturing (UK) LtdUK

Bibliographic information