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Table of contents

  1. Front Matter
    Pages i-xvi
  2. The Formulation of Strategy

    1. Front Matter
      Pages 1-1
    2. Cliff Bowman, David Asch
      Pages 2-10
    3. Cliff Bowman, David Asch
      Pages 12-33
    4. Cliff Bowman, David Asch
      Pages 34-57
    5. Cliff Bowman, David Asch
      Pages 58-83
    6. Cliff Bowman, David Asch
      Pages 84-107
    7. Cliff Bowman, David Asch
      Pages 108-136
    8. Cliff Bowman, David Asch
      Pages 138-167
    9. Cliff Bowman, David Asch
      Pages 168-191
  3. The Implementation of Strategy

    1. Front Matter
      Pages 193-193
    2. Cliff Bowman, David Asch
      Pages 194-210
    3. Cliff Bowman, David Asch
      Pages 212-236
    4. Cliff Bowman, David Asch
      Pages 238-279
    5. Cliff Bowman, David Asch
      Pages 280-305
    6. Cliff Bowman, David Asch
      Pages 306-333
    7. Cliff Bowman, David Asch
      Pages 334-376
    8. Cliff Bowman, David Asch
      Pages 378-400
  4. Back Matter
    Pages 401-407

About this book

Introduction

This major text for undergraduate and MBA courses in Corporate Strategy and Business Policy brings a new sophisticated strategic framework to the material it covers. It incorporates a critical review of recent techniques of external and internal appraisal, strategic option generation and of selection and evaluation as well as covering a wide range of current issues.

Keywords

business management strategic management strategy

Authors and affiliations

  • Cliff Bowman
    • 1
  • David Asch
    • 2
  1. 1.Cranfield School of ManagementUK
  2. 2.The Open UniversityUK

Bibliographic information