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Table of contents

  1. Front Matter
    Pages i-xiv
  2. Ronald McTavish, Angus Maitland
    Pages 1-17
  3. Ronald McTavish, Angus Maitland
    Pages 18-32
  4. Ronald McTavish, Angus Maitland
    Pages 33-53
  5. Ronald McTavish, Angus Maitland
    Pages 54-71
  6. Ronald McTavish, Angus Maitland
    Pages 72-84
  7. Ronald McTavish, Angus Maitland
    Pages 85-104
  8. Ronald McTavish, Angus Maitland
    Pages 105-120
  9. Ronald McTavish, Angus Maitland
    Pages 121-138
  10. Ronald McTavish, Angus Maitland
    Pages 139-154
  11. Ronald McTavish, Angus Maitland
    Pages 155-174
  12. Back Matter
    Pages 175-204

About this book

Keywords

Advertising communication design Distribution innovation international marketing market research market segmentation marketing marketing management Motive pricing Promotion reputation Trends

Authors and affiliations

  • Ronald McTavish
    • 1
  • Angus Maitland
    • 2
  1. 1.University of StrathclydeUK
  2. 2.R. W. Kinnaird & Co. LtdUK

Bibliographic information