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Table of contents

  1. Front Matter
    Pages i-xii
  2. The Foundations of Marketing

    1. Front Matter
      Pages 1-1
    2. Michael J. Baker
      Pages 3-14
    3. Michael J. Baker
      Pages 15-25
    4. Michael J. Baker
      Pages 26-40
  3. Evolution of Marketing Thought

    1. Front Matter
      Pages 41-41
    2. Michael J. Baker
      Pages 43-66
    3. Michael J. Baker
      Pages 67-83
    4. Michael J. Baker
      Pages 84-118
    5. Michael J. Baker
      Pages 119-131
  4. New Directions in Marketing

    1. Front Matter
      Pages 133-133
    2. Michael J. Baker
      Pages 135-147
    3. Michael J. Baker
      Pages 148-159
  5. Back Matter
    Pages 161-177

About this book

Keywords

business management marketing

Bibliographic information