About this book
This book is not just about managing people, or selling by telephone. It doesn't just help you to set up and manage a datebase or understand the telecommunications terms used by I.T. professionals. It won't just tell you how to integrate the telephone into marketing strategy, how to use it as a cash collection tool or how to recruit telebusiness staff. It will however explain all these things in simple and practical terms, answering all the questions you may have about the growing field of telebusiness.
Whether you are senior manager or operational practitioner "Better Business by 'Phone" provides up to date information in an easy reference format - all you require in one book. Written by a management training consultant who works daily with business people like yourself who have to combine business red tape, politics and theory with operational and personnel restrictions and expectations.
The telephone is under used, under exploited and has not yet reached its full potential as a business tool. This book will assist you to follow the path of a minority of businesses who have succeeded in making the telephone not just an integral and profitable but central and respected business resource.
business business strategy communication information management marketing minority service strategy Telemarketing trust
Macmillan Publishers Limited 1998
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