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How to Manage Your Global Reputation

A Guide to the Dynamics of International Public Relations

  • Authors
  • Michael Morley

Table of contents

  1. Front Matter
    Pages i-ix
  2. Michael Morley
    Pages 1-7
  3. Michael Morley
    Pages 8-14
  4. Michael Morley
    Pages 15-23
  5. Michael Morley
    Pages 24-28
  6. Michael Morley
    Pages 29-34
  7. Michael Morley
    Pages 35-44
  8. Michael Morley
    Pages 68-78
  9. Michael Morley
    Pages 79-104
  10. Michael Morley
    Pages 105-113
  11. Michael Morley
    Pages 114-130
  12. Michael Morley
    Pages 131-144
  13. Michael Morley
    Pages 145-152
  14. Michael Morley
    Pages 153-164
  15. Back Matter
    Pages 165-172

About this book

Introduction

The book discusses the evolution of international public relations practice from its early use to the sophisticated communications practices of global corporations today. It examines the strategies and programmes of some of the world's prominent organisations, the barriers to international public relations, international media and how to develop a global voice. This is an essential guide to international PR for all PR professionals.

Keywords

communication Corporate Reputation PR Promotion public relations reputation

Bibliographic information