How to Manage Your Global Reputation
A Guide to the Dynamics of International Public Relations
About this book
Introduction
The book discusses the evolution of international public relations practice from its early use to the sophisticated communications practices of global corporations today. It examines the strategies and programmes of some of the world's prominent organisations, the barriers to international public relations, international media and how to develop a global voice. This is an essential guide to international PR for all PR professionals.
Keywords
communication Corporate Reputation PR Promotion public relations reputation
Bibliographic information
- DOI https://doi.org/10.1007/978-1-349-14070-1
- Copyright Information Palgrave Macmillan, a division of Macmillan Publishers Limited 1998
- Publisher Name Palgrave Macmillan, London
- eBook Packages Palgrave Business & Management Collection
- Print ISBN 978-1-349-14072-5
- Online ISBN 978-1-349-14070-1
- Buy this book on publisher's site