Table of contents

  1. Front Matter
    Pages i-xiv
  2. Tim Hannagan
    Pages 1-11
  3. Tim Hannagan
    Pages 12-31
  4. Tim Hannagan
    Pages 32-41
  5. Tim Hannagan
    Pages 64-102
  6. Tim Hannagan
    Pages 103-146
  7. Tim Hannagan
    Pages 147-175
  8. Tim Hannagan
    Pages 176-199
  9. Tim Hannagan
    Pages 200-214
  10. Tim Hannagan
    Pages 215-234
  11. Tim Hannagan
    Pages 235-256
  12. Back Matter
    Pages 257-273

About this book

Introduction

`The book has a very distinctive structure in which each chapter begins with an outline of the techniques, followed by worked examples plus a large number of recent examination questions...' Tim Hannagan includes a wide spread of statistical methods, techniques and concepts. He offers success in understanding statistics for a broad range of students, including those of limited mathematical knowledge or confidence. A section on basic mathematics reminds students of the simple numerical techniques they will need. `...presentation is clear, concise and informative. Initial sections provide a valuable revision or summary... The worked examples are essential reading... ...because they are a useful indication of how to tackle examination questions and more because they contain essential teaching material.' (all quotes from Mike Skudder, Quarterly Review of Marketing)

Keywords

average correlation marketing mathematics statistical methods statistics

Bibliographic information

  • DOI https://doi.org/10.1007/978-1-349-13842-5
  • Copyright Information Macmillan Publishers Limited 1996
  • Publisher Name Palgrave, London
  • eBook Packages Engineering
  • Print ISBN 978-0-333-64375-4
  • Online ISBN 978-1-349-13842-5
  • About this book