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How to Market Computers and Information Technology

  • Authors
  • Hamish E. Macarthur
  • Merlin Stone

Table of contents

  1. Front Matter
    Pages i-x
  2. Hamish E. Macarthur, Merlin Stone
    Pages 1-12
  3. Hamish E. Macarthur, Merlin Stone
    Pages 13-28
  4. Hamish E. Macarthur, Merlin Stone
    Pages 29-43
  5. Hamish E. Macarthur, Merlin Stone
    Pages 44-74
  6. Hamish E. Macarthur, Merlin Stone
    Pages 75-95
  7. Hamish E. Macarthur, Merlin Stone
    Pages 96-108
  8. Hamish E. Macarthur, Merlin Stone
    Pages 109-127
  9. Hamish E. Macarthur, Merlin Stone
    Pages 128-161
  10. Hamish E. Macarthur, Merlin Stone
    Pages 162-195
  11. Hamish E. Macarthur, Merlin Stone
    Pages 196-215
  12. Hamish E. Macarthur, Merlin Stone
    Pages 216-237
  13. Hamish E. Macarthur, Merlin Stone
    Pages 238-249
  14. Hamish E. Macarthur, Merlin Stone
    Pages 250-260
  15. Hamish E. Macarthur, Merlin Stone
    Pages 261-279
  16. Hamish E. Macarthur, Merlin Stone
    Pages 280-299
  17. Back Matter
    Pages 301-332

About this book

Introduction

How to Market Computers and Information Technology covers all the basic principals of marketing from strategic planning through to management implementation. Covering all aspects of the marketing mix, this book provides practical guidance on all the steps required for planning, implementing and executing sales and marketing programmes. This is an invaluable reference source for all managers and professionals in the information technology industry. Videos Hamish Macarthur in conversation with the late Brian Redhead Differentiation in today's markets depends on clear marketing strategies implemented with a strong emphasis on service. This series of 4 videos covers the following key aspects of implementing sales and marketing strategy: * Selling and Account Management * Customer Service * Distribution Channels * Products and Product Mix The videos offer an authoritative insight into helping sales, marketing and planning professionals to address the key issues. For further information please write to: Just Results Multimedia, PO Box11, Woodstock, Oxford OX20 1SG

Keywords

communication controlling database Database Marketing Distribution Information Technology (IT) marketing multimedia organization Planning

Bibliographic information