Table of contents
About this book
The third edition of this book aims to improve the quality of management by introducing the reader to those aspects of management which have come to be regarded as good ideas or good practical advice. To be a successful manager today requires a lot of effort - especially thinking! - but the world of the practical manager is in danger of becoming too far removed from the world of management theory. This book attempts to bridge the gap, showing how and where theory can help managerial effectiveness.
business management Manager marketing organization strategy