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Effective Advertising and PR

  • Authors
  • Alison┬áCorke
Textbook

Part of the Pan Breakthrough Books book series (BBB)

Table of contents

  1. Front Matter
    Pages i-vi
  2. Alison Corke
    Pages 1-24
  3. Alison Corke
    Pages 25-35
  4. Alison Corke
    Pages 36-61
  5. Alison Corke
    Pages 62-73
  6. Alison Corke
    Pages 74-81
  7. Alison Corke
    Pages 82-96
  8. Alison Corke
    Pages 97-109
  9. Alison Corke
    Pages 110-120
  10. Back Matter
    Pages 121-122

About this book

Keywords

Advertising business corporate communication management marketing public relations

Bibliographic information

  • DOI https://doi.org/10.1007/978-1-349-10559-5
  • Copyright Information Macmillan Publishers Limited 1985
  • Publisher Name Palgrave, London
  • Print ISBN 978-0-333-48156-1
  • Online ISBN 978-1-349-10559-5
  • Buy this book on publisher's site