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Table of contents

  1. Front Matter
    Pages 1-9
  2. Graham Robinson
    Pages 10-18
  3. Graham Robinson
    Pages 19-34
  4. Graham Robinson
    Pages 35-48
  5. Graham Robinson
    Pages 49-57
  6. Graham Robinson
    Pages 58-82
  7. Graham Robinson
    Pages 83-92
  8. Graham Robinson
    Pages 93-93

About this book

Introduction

Making Sense of Marketing is a four part open learning course for people starting out in marketing and anybody in business seeking to understand the nature and practice of marketing. The workbooks avoid complex theory and assume only the prior experience and marketing knowledge of the average intelligent consumer.

Keywords

business management marketing

Authors and affiliations

  • Graham┬áRobinson
    • 1
  1. 1.Wigan Management CentreUK

Bibliographic information

  • DOI https://doi.org/10.1007/978-1-349-09109-6
  • Copyright Information Graham Robinson 1986
  • Publisher Name Palgrave, London
  • Print ISBN 978-0-333-42826-9
  • Online ISBN 978-1-349-09109-6
  • Buy this book on publisher's site