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© 1988

Survey Research for Managers

How to Use Surveys in Management Decision-making

Book

Table of contents

  1. Front Matter
    Pages i-xviii
  2. Peter F. Hutton
    Pages 23-47
  3. Peter F. Hutton
    Pages 49-62
  4. Peter F. Hutton
    Pages 63-106
  5. Peter F. Hutton
    Pages 107-132
  6. Peter F. Hutton
    Pages 133-147
  7. Peter F. Hutton
    Pages 149-169
  8. Peter F. Hutton
    Pages 171-182
  9. Peter F. Hutton
    Pages 183-208
  10. Peter F. Hutton
    Pages 209-218
  11. Peter F. Hutton
    Pages 219-239
  12. Back Matter
    Pages 241-268

About this book

Introduction

This book provides an introduction to the ways in which managers can use surveys to improve their decision-making. It focuses on how straightforward survey data can be used to improve the overall quality of management.

Keywords

management Manager research

Authors and affiliations

  1. 1.Market & Opinion Research International Ltd (MORI)UK

Bibliographic information

  • Book Title Survey Research for Managers
  • Book Subtitle How to Use Surveys in Management Decision-making
  • Authors Peter F. Hutton
  • DOI https://doi.org/10.1007/978-1-349-06844-9
  • Copyright Information Palgrave Macmillan, a division of Macmillan Publishers Limited 1988
  • Publisher Name Palgrave Macmillan, London
  • eBook Packages Palgrave Business & Management Collection Business and Management (R0)
  • Hardcover ISBN 978-0-333-35340-0
  • Softcover ISBN 978-1-349-06846-3
  • eBook ISBN 978-1-349-06844-9
  • Edition Number 1
  • Number of Pages XVIII, 268
  • Number of Illustrations 0 b/w illustrations, 0 illustrations in colour
  • Topics Management
  • Buy this book on publisher's site