Advertisement

International Marketing and Purchasing

A Survey among Marketing and Purchasing Executives in Five European Countries

  • Editors
  • Peter W. Turnbull
  • Malcolm T. Cunningham

Table of contents

  1. Front Matter
    Pages i-xv
  2. Peter W. Turnbull, Malcolm T. Cunningham
    Pages 1-18
  3. Peter W. Turnbull, Malcolm T. Cunningham
    Pages 19-57
  4. Peter W. Turnbull, Malcolm T. Cunningham
    Pages 58-95
  5. Peter W. Turnbull, Malcolm T. Cunningham
    Pages 96-128
  6. Back Matter
    Pages 129-133

About this book

Keywords

brand communication data analysis design empirical research innovation international marketing market research market segmentation marketing Motive product development Promotion reputation trust

Bibliographic information