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Advertising

Its Place in Political and Managerial Economics

  • W. Duncan Reekie
Book

Table of contents

  1. Front Matter
    Pages i-ix
  2. W. Duncan Reekie
    Pages 1-3
  3. W. Duncan Reekie
    Pages 4-13
  4. W. Duncan Reekie
    Pages 14-29
  5. W. Duncan Reekie
    Pages 30-60
  6. W. Duncan Reekie
    Pages 61-75
  7. W. Duncan Reekie
    Pages 95-112
  8. W. Duncan Reekie
    Pages 113-140
  9. W. Duncan Reekie
    Pages 141-148
  10. Back Matter
    Pages 149-163

About this book

Keywords

Advertising business economics management marketing

Authors and affiliations

  • W. Duncan Reekie
    • 1
  1. 1.Department of Business StudiesUniversity of EdinburghUK

Bibliographic information