Gender and Political Marketing in the United States and the 2016 Presidential Election

An Analysis of Why She Lost

  • Minita¬†Sanghvi

Part of the Gender and Politics book series (GAP)

Table of contents

  1. Front Matter
    Pages i-xxi
  2. Minita Sanghvi
    Pages 101-158
  3. Minita Sanghvi
    Pages 159-174
  4. Back Matter
    Pages 175-183

About this book


This book focuses on the unique challenges women in politics face in the United States based on their gender. It also focuses on issues of intersectionality in political marketing, including race, age, weight, sexual orientation, gender identity and gender expression. From a theoretical perspective, this book facilitates an investigation of the interplay of gender dynamics and power structures within political marketing. Focusing on women in the United States of both parties at various levels in politics, it examines both historical data and contemporary examples of female politicians and their campaigns. Using qualitative research methods and taking a feminist approach to data collection and analysis, this book features primary source interviews with 15 politicians, including a Governor, Senator, two Congresswomen, and several state and local legislators. It also incorporates interviews with 19 political consultants, PAC executives, aides, political party officials, and members of the media. 


business management marketing USA US Election women politicians gender and political campaigns

Authors and affiliations

  • Minita¬†Sanghvi
    • 1
  1. 1.Skidmore CollegeSaratoga SpringsUSA

Bibliographic information