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The Art of the Pitch

Persuasion and Presentation Skills that Win Business

  • Authors
  • Peter Coughter

Table of contents

  1. Front Matter
    Pages I-XI
  2. Peter Coughter
    Pages 1-6
  3. Peter Coughter
    Pages 7-25
  4. Peter Coughter
    Pages 27-50
  5. Peter Coughter
    Pages 51-67
  6. Peter Coughter
    Pages 69-81
  7. Peter Coughter
    Pages 83-109
  8. Peter Coughter
    Pages 111-129
  9. Peter Coughter
    Pages 131-149
  10. Peter Coughter
    Pages 151-164
  11. Peter Coughter
    Pages 165-188
  12. Peter Coughter
    Pages 189-211
  13. Peter Coughter
    Pages 213-223
  14. Peter Coughter
    Pages 225-229
  15. Back Matter
    Pages 231-240

About this book

Introduction

Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the perfect presentation.

Keywords

communication marketing success Public Relations Organization

Bibliographic information