Empathetic Marketing

How to Satisfy the 6 Core Emotional Needs of Your Customers

  • Authors
  • Mark¬†Ingwer

Table of contents

  1. Front Matter
    Pages i-xiv
  2. Mark Ingwer
    Pages 1-5
  3. Mark Ingwer
    Pages 25-44
  4. Mark Ingwer
    Pages 45-68
  5. Mark Ingwer
    Pages 69-97
  6. Mark Ingwer
    Pages 99-123
  7. Mark Ingwer
    Pages 125-149
  8. Mark Ingwer
    Pages 151-183
  9. Mark Ingwer
    Pages 185-206
  10. Mark Ingwer
    Pages 207-223
  11. Back Matter
    Pages 225-235

About this book


With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers. Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then focuses each chapter on a specific emotional need.


behavior emotion empathy marketing psychology Recognition

Bibliographic information