© 2014

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Mobile Marketing That Works

  • Authors

Table of contents

  1. Front Matter
    Pages i-vi
  2. Michael Dru Kelley
    Pages 1-4
  3. Michael Dru Kelley
    Pages 5-28
  4. Michael Dru Kelley
    Pages 29-50
  5. Michael Dru Kelley
    Pages 51-66
  6. Michael Dru Kelley
    Pages 77-88
  7. Michael Dru Kelley
    Pages 89-100
  8. Michael Dru Kelley
    Pages 101-122
  9. Michael Dru Kelley
    Pages 123-137
  10. Michael Dru Kelley
    Pages 139-152
  11. Michael Dru Kelley
    Pages 153-176
  12. Michael Dru Kelley
    Pages 177-196
  13. Michael Dru Kelley
    Pages 197-211
  14. Back Matter
    Pages 212-218

About this book


Mobile devices are now in the hands of nearly half of the world's population. However, 80% of mobile marketing either doesn't work and has a high abandon rate, or doesn't fit into a brand's overall strategy. Aimed at businesses of all sizes, this practical guide shows owners and marketers how to develop a campaign that gets results.


brand marketing mobile marketing

About the authors

Michael Dru Kelley is the co-founder of Unconventional Partners, a firm that specializes in three areas: producing multi-platform video properties; creating branded content; and designing the mobile experiences for the world's leading brands. Most recently, Michael has worked with OK! Magazine to launch OK! TV. Since 2010, his firm has designed and built mobile experiences for P&G's sponsorships of the 2012 Olympics, MTV VMAs, and the Grammy Awards. He lives in New York, NY.

Bibliographic information


"Finally a marketing manual that puts theory into practice! Whether you manage or market a national brand or run a local business, Kelley offers a wealth of actionable ideas and best practices to stimulate your plan of attack in today's mobile-centric marketplace." - Kevin Reilly, Former Entertainment Chairman of the Fox Broadcasting Company

"I loved the book! Going from the 2nd screen to the action screen will change your business while using mobile marketing." - Michael Bowling, Fortune 20 Telecommunications Executive

"Michael Kelley's thoughtful, fast paced hands (I mean thumbs) on guide to getting mobile right is a must read for anyone with a need to connect with real people in 2014 and beyond!" - Stanley Hubbard, CEO, The REELZChannel