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Mobile Marketing That Works

  • Authors
  • Michael Dru Kelley

Table of contents

  1. Front Matter
    Pages i-vi
  2. Michael Dru Kelley
    Pages 1-4
  3. Michael Dru Kelley
    Pages 5-28
  4. Michael Dru Kelley
    Pages 29-50
  5. Michael Dru Kelley
    Pages 51-66
  6. Michael Dru Kelley
    Pages 77-88
  7. Michael Dru Kelley
    Pages 89-100
  8. Michael Dru Kelley
    Pages 101-122
  9. Michael Dru Kelley
    Pages 123-137
  10. Michael Dru Kelley
    Pages 139-152
  11. Michael Dru Kelley
    Pages 153-176
  12. Michael Dru Kelley
    Pages 177-196
  13. Michael Dru Kelley
    Pages 197-211
  14. Back Matter
    Pages 212-218

About this book

Introduction

Mobile devices are now in the hands of nearly half of the world's population. However, 80% of mobile marketing either doesn't work and has a high abandon rate, or doesn't fit into a brand's overall strategy. Aimed at businesses of all sizes, this practical guide shows owners and marketers how to develop a campaign that gets results.

Keywords

brand marketing mobile marketing

Bibliographic information